Lately it seems all the social media sites want you to have a more visual experience by allowing you to add photos to speak to who your brand is and what your brand is doing. It’s also another way to consistently brand your business with a visually united front across all platforms. Or perhaps you are branding YOURSELF, which is always a good idea too.
In a perfect world, all image sizes would be the same, but that would be too easy because each site has its own set of rules. The dimensions are as follows FOR NOW, but things change quickly, so it is not recommended to spends too much time working exact dimensions for each site; it will change eventually.
Cover Photos: 851 x 315 pixels
Note: If you upload an image that’s smaller than these dimensions, it will get stretched to this larger size, so try to create something with these specific dimensions.
To get the best quality image and fastest load times for your Page, upload a JPG or PNG file that’s less than 100 kilobytes.
Page Profile Pictures: 180 x 180 pixels
This displays at 160 x 160 pixels, however, the photo you upload must be at least 180 x 180 pixels. Your cover photo and profile go together, so you can have fun creating an overall look.
Profile Picture: 128 x 128 pixels
Must be less than 700kb when uploaded, which is resized to 48 x 48 pixels in the stream.
New banner (your profile picture appears in): 1252 × 626 pixels
Background Sizing (Visible space between left side and content) 2560 x 1600 pixels*
*This is a bit tricky, as the background is left-aligned and will show up differently based on the screen resolution of the user’s browser.
- 90% see 71 pixels
- 65% see 199 pixels
- 40% see 242 pixels
- 20% see 279 pixels
Cover Photo: 940 x 180 pixels
This can be animated using a .gif
Profile Picture: 250 x 250 pixels
As with Facebook, your profile photo and cover photo are together, so keep that in mind when designing your cover photo. The two photos should flow together to show a complete picture of your brand.
LinkedIn (company page)
LinkedIn allows for the least amount of customization/branding on your company’s LinkedIn page.
Spotlight Banner: 640 x 220 pixels
Standard Logo: 100 x 60 pixels
File options are PNG, JPEG, or GIF; max size 2 MB.
Square Logo: 50 x 50 pixels
The square logo is used in the network updates. File options are PNG, JPEG, or GIF; max size 2 MB.
The specification of all these image sizes are a fairly recent implementation, so it’s always a good idea to stay loose and know that things will change, as they have been since the beginning of social media.
Have fun with your images — first impressions do count here!