Easter at Rancho Cañada de la Virgen

I could not be more delighted to be aligned with Central Mexico’s only certified organic cattle ranch and federally protected sanctuary, Cañada de la Virgen. I’ve been aware of this ranch and it’s owners from the first month I began making grass-fed beef, because their products went in the shelves the same month as the beef products I was producing. In the ensuing months, I watched as their products became more professional; their labels became more informed and I remember declaring to myself, “they are in it to WIN IT.” I studied their pricing structure because I was basically winging it and following prices in America, which made no sense to apply those rigors in Mexico. I searched the internets to discover more about Cañada de la Virgen, and although I found much information about their sacred pyramid and the tourism it supports, I found very little about their beef production. I was intrigued.

I then found myself without a ranch and a place to do business. It was a terrifying time once again, as I had no idea what I was going to do and how I was going to support myself. I quietly crawled through this muck and mire of disillusionment, yet my determination to work in the cattle industry could not be extinguished. Somehow I was going to find a way.

A few weeks later, I received a message to contact Sophia Trapp, the owner and director of Cañada de la Virgen. I knew very little about her, she was this mysterious female cattle rancher living in Mexico, raising her children and carrying on her mother’s work. I had to know her.

I met Sophia and after some initial conversations, I learned her mission was to make and have available clean meat for the mothers of Mexico. Most of the good meat produced in Mexico is exported, leaving the sub-par cuts of meat here at home for the people of Mexico. Sophia has stayed true to this mission, as the meat is packaged for ease of cooking and consumption for mom’s making meals at home. I totally respect this mission and believe in it as well. On about our third meeting, she said, “Why aren’t you working with us? We love your passion and dedication to this industry, and where else in the world would I find someone that gets the spiritual side of sacrificing cows?”

It’s been an amazing education to work the Cañada de la Virgen team, and I will always think of them as my family and friends. We’ve done amazing work together, put the business on the national map, and we now sell organic grass-fed, grass-finished meat throughout all of Mexico.

I spent Easter weekend with the family at the Hacienda, and I absolutely love the opportunity to stick my hands and feet into the sacred and magical dirt of Cañada de la Virgen, and hope to return in the years to come.

Cows have a hold over us, and once you develop a passion for them, it will never leave you.” —Werner Lampert, The Cow, A Tribute